Recent Blogs
A New Logo for a New Generation
Many of the re-branding projects are in large part to second generation transitions or new marketing directors coming on board. Founders don’t ‘see’ their logos communicating a dated look, because they’ve been that way from the beginning.
SWOT City Tech Town Detroit – Small Business Branding
SWOT City, A TechTown Detroit Program is hosting a Lunch & Learn on Branding with Linda Kleist of Identity Creative at the Grand River WorkPlace on Monday, October 12, 2015.
Not Mobile Minded? Google Sets to Snub Old Sites
by Linda M. Kleist So, your web site is not mobile friendly? Now, Google won't be friendly to you either. I meet business owners every week who...
The City of Sterling Heights: Place Branding by Identity Creative
Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.
Build Your Brand with Bitcoin!
Coinbase Exchange, recently launched, is a regulated bitcoin exchange based in the United States.
Old Logos & New Cheese
“Who Moved My Cheese?” Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with… doing business today is different than it was 25 years ago.”







