Recent Blogs
Build—Don’t Destroy—Your Brand: How can your brand respond on purpose and mission in a crisis?
Build—Don't Destroy—Your Brand: How can your brand respond on purpose in a crisis? This pandemic is touching everyone. In our businesses, we have an...
Impact100 Metro Detroit’s TV Show: Promoting the Work of Nonprofit Heroes!
Impact100 Metro Detroit is on TV Identity Creative is honored to be a sponsor of Impact100 Metro Detroit's TV Show, Fueling Transformation....
Know the Two Goals of Branding
Connect your rebranding to something they care about. Do this, and you’ve made an emotional connection. That’s the most powerful connection.
Baking a Brand Makeover: Rebranding with a new logo is icing on the cake!
Like making the perfect bake, rebranding requires the right ingredients, skill, and passion. When rebranding with a new logo for a brand makeover,...
Augies Building Services Brand Makeover Story
Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually...







