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CASE STUDY: Branding a Landscape Photographer

CASE STUDY: Branding a Landscape Photographer

Hartscapes Shannon Hart contacted Identity Creative as iHart Photography, looking for a logo that would set her apart from the multitude of independent photographers. It seemed like a good name until we evaluated it against her competitors on the web. We found pages...
Digital Magic

Digital Magic

Digital Magic Creating a trademark where distinctive meets relevance and captures the heart of a companies brand, is the biggest challenge when developing a brand identity. Playing off of the name, we incorporated both a ‘digital’ disk, as well as a ‘magic’ pair of...