by Linda Kleist | Nov 22, 2021
After 75 Years of Innovating Solutions for the Aftermarket Parts Industry, Kirk’s Automotive is Now KIRKS! A Rebranding Case Study: Celebrating 75 Years of Innovation PROBLEM:Kirk’s Automotive had outgrown its brand. In its 75th year, Kirk’s...
by Linda Kleist | Mar 12, 2020
Lorio Ross Entertainment From Glory to Near DistinctionFounded 1972 by Jerry Ross, leader of the JERRY ROSS BAND” and Sam Locricchio, (the LORIO band leader) as a talent and booking agency, Lorio Ross Sterling Entertainment became one of the largest full-service...