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CASE STUDY: A Detroit Rebranding Success Story

CASE STUDY: A Detroit Rebranding Success Story

After 75 Years of Innovating Solutions for the Aftermarket Parts Industry, Kirk’s Automotive is Now KIRKS! A Rebranding Case Study: Celebrating 75 Years of Innovation   PROBLEM:Kirk’s Automotive had outgrown its brand. In its 75th year, Kirk’s...
CASE STUDY: Rebranding for a Competitive Advantage

CASE STUDY: Rebranding for a Competitive Advantage

Lorio Ross Entertainment From Glory to Near DistinctionFounded 1972 by Jerry Ross, leader of the JERRY ROSS BAND” and Sam Locricchio, (the LORIO band leader) as a talent and booking agency, Lorio Ross Sterling Entertainment became one of the largest full-service...
Executive Wealth Management – Brand Refresh

Executive Wealth Management – Brand Refresh

Executive Wealth Management Time for a brand refresh, or a complete rebranding? As a growing and innovative investment firm, Executive Wealth Management’s (EWM) old logo was originally created when the company was founded, then went through several iterations...
CASE STUDY: Branding a Landscape Photographer

CASE STUDY: Branding a Landscape Photographer

Hartscapes Shannon Hart contacted Identity Creative as iHart Photography, looking for a logo that would set her apart from the multitude of independent photographers. It seemed like a good name until we evaluated it against her competitors on the web. We found pages...
CASE STUDY Paletz Law: Rebranding for a Niche Market

CASE STUDY Paletz Law: Rebranding for a Niche Market

CASE STUDY: Paletz Law - Rebranding for a Niche Market Our law firm had just gone through a lengthy family succession of ownership negotiation. Once completed, we did a major transition of practice areas. It was therefore vital that we get the message of our new...