7 Vital DO’s and DON’Ts When You’re Renaming Your Business
A business name is how people will remember and find you when they want to buy. It can be a memorable name that sticks, or your business name could be an obstacle they can’t get past to find you. Renaming your business with seven vital Do’s and...
When Should You Rename a Business?
When Should You Rename a Business? “When is it time to rename a business?” is an excellent question. This needs to be considered with caution because, depending on the brand equity, this could become complicated and may not need to be done. Do not do this...
5 Major Mistakes in Logo Design: Branding and Graphic Design Pitfalls
WATCH as Bill Kleist discusses the five major mistakes in logo design and pitfalls designers make in brand identity design. If you’re considering a rebranding I want to help you avoid ending up with a logo that suffers one of these five major branding pitfalls that...
Know the Two Goals of Branding
Q: What are you trying to achieve in branding? A: The goal of branding is two-fold: Build trust. Be remembered. If you think getting a new logo is something you’re supposed to do becauseyour competition is doing it, save your money. Build Trust “Trust is the...


