MapleWorxz Gets a Logo – It’s Michigan-grown pure maple syrup.
Family-owned, Michigan-grown and made the slow, pure maple syrup way. With a rich, smoky flavor, the Bardwell family has been sourcing and producing maple syrup with traditional methods on their own farm since 1949. The maple sap is slowly reduced in a...
Event Branding: Troy Family Daze Event Logo
Celebrating 50 years is the perfect time to refresh an event logo. The Makeover Story Last year, the Troy Community Foundation (TCF) took over hosting the annual Troy, Michigan festival, Troy Family Daze. This volunteer-managed event is a highlight of the year for...
Why a Nonprofit Recharged Its Brand
A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was...
Attract New Customers in 16-Seconds
“It actually works, I landed a new client with our 16-second story!” A Story with a Happy Ending I wasn’t surprised, but she was. When I was on-site for a video shoot at a client’s office, one of the managers, Kim, stopped me to tell me her...


